"CASA, (Sophia Antipolis Urban Community Authority) benefits hugely from its flourishing technology park, the first in Europe. It is home to 2,400 companies and 38,000 employees working in information technology, communication, data connection and artificial intelligence.
Buoyed by its success, Sophia Antipolis technology park now has to deal with a certain number of problems related to the volume of trips made by employees or workers on a daily basis.
CASA is responsible for organising mobility and is the lead partner for the local area mobility plan. It strives to strike a balance in the way people travel by developing and promoting future solutions.
Recent activities include public transport, with ongoing work to complete a bus and tram link between Antibes and Sophia Antipolis, a campaign to promote cycling by forming a 300-strong local community of bikers, or supporting short distance car-sharing solutions which has been given a fresh boost by smartphone apps.
Now, the focus is turning to changing the behaviour of users and encouraging them to adopt these new options.
The appeal of a Mobility Challenge event encourages us to rethink the way we get around on a daily basis and subsequently protect Sophia's appeal so it remains an outstanding place to be."Jean Leonetti, President of the Sophia Antipolis Urban Community Authority